V V Patchouli Founder Bio
Welcome to the VVP Team
WE CREATE OUR WORLD
by building connections between artistry and global sustainability. VVP is a collaborative environment of dedicated entrepreneurs, bringing together minds from Ivy League universities, leading companies, and the streets of New York.

WE ESTABLISH A CULTURE
for the New Age Nomad who is awakened, moving through a physical & mental space energized by dynamic design, chaos, and transformation. This voyager creates a catalyst of movement, carrying our practice of self-autonomy, discovery and reengagement with high-culture into society & the environment.

WE CARE
MORE THAN a leather house. With meticulous design and marketing, our signature products enable us to reinvigorate society a little bit more. We believe that the heart of VVP is gratitude, which sustains a strong sense of purpose amongst creatures everywhere.

INTERN A NEW WAY
Offering a wide range of mentored, professional training, an internship with V V Patchouli enables students to bring their academic interests into a dynamic, real-world environment.
Located in the New York City metro-area, our interdisciplinary team works on the front-lines of the luxury design industry. As a young business, we also provide the next generation of leaders with immersive introductions to the mechanisms that propel a company in real-time. We are proud to say that our program offers a unique educational experience embedded within the hurried-heart of culture, nature and commerce.
- V V Patchouli
- vv.patchouli@vvpatchouli.com
- Develop an understanding of the client’s business environment and strategy
- Collaborate with our team to define project objectives, set key performance metrics, and establish project approach
- Perform competitive analysis and identify gaps and opportunities in the marketplace
- Contribute to business development and thought leadership activities
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- Diego Recht (Business Strategist | NYU | diego.vvpatchouli@gmail.com)
- Siddarth Srikanth (NYU)
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- Channprit Singh (Fordham University)
- Rahul Goyal (Syracuse)
- Jianbo Qiu (NYU)
- Aashna Virmani (NYU)
- Kwesi Selassie (NYU)
- Reem D’Souza (NYU)
- Ida Piyale (NYU | ida.vvpatchouli@gmail.com)
- Yamini Chandra (NYU | Yamini.vvpatchouli@gmail.com)
- Vinay Banpel (NYU | vinay.vvpatchouli@gmail.com)
- Junyuan (Joe) Wang (NYU | joe.vvpatchouli@gmail.com)
- Sai Lahari Bommakanti (NYU | sai.vvpatchouli@gmail.com)
- Working as part of a team with printers, copywriters, photographers, stylists, illustrators, other designers, account executives, web developers and marketing specialists
- Working on layouts and art-working pages ready for print
- Developing design briefs by gathering information and data through research
- Proofreading to produce accurate and high-quality work
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- Emma Brown (NYU | emma.vvpatchouli@gmail.com)
- Roma Menon (Parsons School of Design | roma.vvpatchouli@gmail.com)
- shih te-sian( Lera) (Pratt | shih.vvpatchouli@gmail.com)
- Ji Hyen "Lizzy" Lee (NYU | lizzy.vvpatchouli@gmail.com)
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- Susie Herbster (Pratt Institute)
- Arielle Dabbah
- Bingfeng Song (Pratt Institute)
- Anna Lu
- Alice Cabrera
- Tanvi Thakur (New School)
- Identifies hiring need and develops the position description
- Posts recruitment on selected job boards
- Conducts recruitments showing good faith efforts to broaden diversity
- Ensures accurate and complete recruitment and selection guidelines and procedures
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- Pablo D. Vasquez (NYU)
- Jack Liu (NYU)
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- Yao Wang (NYU)
- Jingtao Wen (NYU)
- Colissa Johnson (NYU)
- Brittany Cunningham
- Gabriela Pflaumer (Columbia)
- Hao-Fen Chiu (NYU)
- Yiqing Ding (NYU | yiqing.vvpatchouli@gmail.com)
- Xin Wu (NYU | xin.vvpatchouli@gmail.com)
- Yiran Yang (NYU | yirany.vvpatchouli@gmail.com)
- Assist marketing team across all functions including email, search marketing, media, promotions, partnerships and affiliates
- Perform research, analyze and report on past promotions, events and brand activities to determine effectiveness of initiatives
- Research industry trends, competitor activity, and conduct marketing research to creating executive presentations and reports of findings to drive strategic decision-making
- Manage the ongoing competitor activity and cadence project
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- Ellia Ali (ali.vvpatchouli@gmail.com)
- Shifeng (Stanley) Song (NYU | stanley.vvpatchouli@gmail.com)
- Hsin Chen (NYU | hsin.vvpatchouli@gmail.com)
- Likitha Kumar (NYU | likitha.vvpatchouli@gmail.com)
- Alexandra Sasha Einemer (NYU | sasha.vvpatchouli@gmail.com)
- Qingyuan Wang (NYU|qingyuan.vvpatchouli@gmail.com)
- Yue Zhao(Vicki) (Brand Ambassador | NYU | vicki.vvpatchouli@gmail.com)
- Wei Guo (Vicky) (PR | NYU | vickyguo.vvpatchouli@gmail.com)
- Bowen Huang (PR | NYU | bowen.vvpatchouli@gmail.com)
- Jialin Yu (PR | Fordham | jialin.vvpatchouli@gmail.com)
- Sam Hou (NYU | hsienfeng.vvpatchouli@gmail.com)
- Juliana Coelho (PR | NYU | juliana.vvpatchouli@gmail.com)
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- Angela Luo (Syracuse)
- Inwoo Kim (NYU)
- Prarthana Suri
- Sarah Beaulieu (Fordham)
- Amanda Song (NYU)
- Marin Warner (UPenn)
- Aditi Vrudhula (UPenn)
- Kelly Ann Bunchuck
- Create and maintain digital image files
- Shoot interviews and weekly meetings
- Publish work on company website and in the debut of the quarterly journal
- Work as part of a team with designers, printers, copywriters, stylists, illustrators, account executives, web developers and marketing specialists
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- Justin Tomas de la Garza (Mercy College | justindlgza.vvpatchouli@gmail.com)
- Writing reviews and working on projects
- Collaborating with other environmental NGO professionals
- Performing comparative analyses on chemical compositions of raw materials used in bag manufacturing process
- Acquiring information and analyzing data
- Creating blogs on latest environmental topics and interface with key departments to ensure the content captures Readers’ interest, while promoting the brand’s message
- Streamlined career path towards research and product development
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- Nishal Dapki (NYU | nishal.vvpatchouli@gmail.com)
- Chunqing Xu (NYU | chunqing.vvpatchouli@gmail.com)
- Aleena Saeed (NYU | aleenasaeed.vvpatchouli.com)
- Daavid Moseley (NYU | daavid.vvpatchouli.com)
- Usaid Khan (NYU | usaid.vvpatchouli.com)
- Hazel Donaldson (NYU)
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- Tiffany Bai (NYU)
- Zhuoran Zhang (Columbia)
- Haibei Yao (NYU)
- Ummi Shaikh (NYU)
- Nikita Krishna (NYU)
- Think creatively to produce new ideas and concepts
- Work as part of a team with copywriters, photographers, stylists, illustrators, other designers, and marketing specialists
- Work with the design team
- Develop our app
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- Wilfredo Cueto (NYU | wilfredo.vvpatchouli@gmail.com)
- Joseph Kim (NYU | joseph.vvpatchouli@gmail.com)
- Philip Jung (NYU | philip.vvpatchouli@gmail.com)
- Yifan Xu (NYU | yifan.vvpatchouli@gmail.com)
- Xiang Zheng (NYU | xiang.vvpatchouli@gmail.com)
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- Fei Lin (NYU)
- Se Choong Kim (NYU)
- Ciara McMullin (NYU)
- Charles Zha (NYU)
- Zhe Xu (NYU | zhe.vvpatchouli@gmail.com)
- Ola Ekonomi (NYU | ola.vvpatchouli@gmail.com)
- Eddie Peterson (Fordham University | eddie.vvpatchouli@gmail.com)
- Farhad Ahmed (NYU | farhad.vvpatchouli@gmail.com)
- Yifei Wang (NYU | yifeiw.vvpatchouli@gmail.com)
- Abrar (Abe) Rais (NYU | aberais.vvpatchouli@gmail.com)
- Hrishikesh Garai (NYU | hrishikesh.vvpatchouli@gmail.com)
- Design/develop the first brand journal with Creative Director/Owner & Design Team
- Come up with topic ideas, and conduct research for the content
- Provide content to brand’s vision books
- Interface with key departments to insure the content captures Readers’ interest, while promoting brand’s message
- Promote company objectives with each article
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- Allison Theresa McFarlane (allison.vvpatchouli@gmail.com)
- Alec Alaggio (Pratt Institute | alec.vvpatchouli@gmail.com)
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- Nick Garcia (NYU)
- Alexandra Turner (NYU)
- Chris Diaz
- JP Tjelmeland
- Allison McFarlane