V V Patchouli Founder Bio

Owner and founder V.V. Patchouli shapes her brand with the determination to create and sustain her own world, a world where symmetry arises from chaos into timeless designs. The journey to building a sophisticated environmentally-conscious, and innovative company began in 2012, when V.V. began apprenticing with fine leather crafts and furs. In 2014, her unwavering passion and tireless inspiration brought to life her first leather handbag, Nephilim. The adventurous brand lends imagination to style, and its designs are intended for the modern day nomad.  VVP seeks to transform elements of the mind into stories that complement highly crafted bags.  Exploring creation, universality , and the imagination, VVP engenders fresh  new worlds of unique characters, art and consumer goods.  By partnering with leather artisans, top NYC universities, up-and-coming designers, and artists world wide, VVP has launched itself into the ineluctable marketplace where dreams become reality and travel flourishes into art. VVP has generated opportunities for creatives of all types to do just that-- create their own worlds.  Inside and outside the brand, VVP fosters innovative learning experiences, motivates the manifestation of dreams, and implements hands-on and transparent leadership practices to encourage the same creative energy that V.V. herself so deeply cherishes.

Welcome to the VVP Team


Offering a wide range of mentored, professional training, an internship with V V Patchouli enables students to bring their academic interests into a dynamic, real-world environment.
Located in the New York City metro-area, our interdisciplinary team works on the front-lines of the luxury design industry. As a young business, we also provide the next generation of leaders with immersive introductions to the mechanisms that propel a company in real-time. We are proud to say that our program offers a unique educational experience embedded within the hurried-heart of culture, nature and commerce.


  • V V Patchouli
  • vv.patchouli@vvpatchouli.com
  • Develop an understanding of the client’s business environment and strategy
  • Collaborate with our team to define project objectives, set key performance metrics, and establish project approach
  • Perform competitive analysis and identify gaps and opportunities in the marketplace
  • Contribute to business development and thought leadership activities
    • Diego Recht (Business Strategist | NYU | diego.vvpatchouli@gmail.com)
    • Siddarth Srikanth (NYU)
    • Channprit Singh (Fordham University)
    • Rahul Goyal (Syracuse)
    • Jianbo Qiu (NYU)
    • Aashna Virmani (NYU)
    • Kwesi Selassie (NYU)
    • Reem D’Souza (NYU)
    • Ida Piyale (NYU | ida.vvpatchouli@gmail.com)
    • Yamini Chandra (NYU | Yamini.vvpatchouli@gmail.com)
    • Vinay Banpel (NYU | vinay.vvpatchouli@gmail.com)
    • Junyuan (Joe) Wang (NYU | joe.vvpatchouli@gmail.com)
    • Sai Lahari Bommakanti (NYU | sai.vvpatchouli@gmail.com)
  • Working as part of a team with printers, copywriters, photographers, stylists, illustrators, other designers, account executives, web developers and marketing specialists
  • Working on layouts and art-working pages ready for print
  • Developing design briefs by gathering information and data through research
  • Proofreading to produce accurate and high-quality work
    • Emma Brown (NYU | emma.vvpatchouli@gmail.com)
    • Roma Menon (Parsons School of Design | roma.vvpatchouli@gmail.com)
    • shih te-sian( Lera) (Pratt | shih.vvpatchouli@gmail.com)
    • Ji Hyen "Lizzy" Lee (NYU | lizzy.vvpatchouli@gmail.com)
    • Susie Herbster (Pratt Institute)
    • Arielle Dabbah
    • Bingfeng Song (Pratt Institute)
    • Anna Lu
    • Alice Cabrera
    • Tanvi Thakur (New School)
  • Identifies hiring need and develops the position description
  • Posts recruitment on selected job boards
  • Conducts recruitments showing good faith efforts to broaden diversity
  • Ensures accurate and complete recruitment and selection guidelines and procedures
    • Pablo D. Vasquez (NYU)
    • Jack Liu (NYU)
    • Yao Wang (NYU)
    • Jingtao Wen (NYU)
    • Colissa Johnson (NYU)
    • Brittany Cunningham
    • Gabriela Pflaumer (Columbia)
    • Hao-Fen Chiu (NYU)
    • Yiqing Ding (NYU | yiqing.vvpatchouli@gmail.com)
    • Xin Wu (NYU | xin.vvpatchouli@gmail.com)
    • Yiran Yang (NYU | yirany.vvpatchouli@gmail.com)
  • Assist marketing team across all functions including email, search marketing, media, promotions, partnerships and affiliates
  • Perform research, analyze and report on past promotions, events and brand activities to determine effectiveness of initiatives
  • Research industry trends, competitor activity, and conduct marketing research to creating executive presentations and reports of findings to drive strategic decision-making
  • Manage the ongoing competitor activity and cadence project
    • Ellia Ali (ali.vvpatchouli@gmail.com)
    • Shifeng (Stanley) Song (NYU | stanley.vvpatchouli@gmail.com)
    • Hsin Chen (NYU | hsin.vvpatchouli@gmail.com)
    • Likitha Kumar (NYU | likitha.vvpatchouli@gmail.com)
    • Alexandra Sasha Einemer (NYU | sasha.vvpatchouli@gmail.com)
    • Qingyuan Wang (NYU|qingyuan.vvpatchouli@gmail.com)
    • Yue Zhao(Vicki) (Brand Ambassador | NYU | vicki.vvpatchouli@gmail.com)
    • Wei Guo (Vicky) (PR | NYU | vickyguo.vvpatchouli@gmail.com)
    • Bowen Huang (PR | NYU | bowen.vvpatchouli@gmail.com)
    • Jialin Yu (PR | Fordham | jialin.vvpatchouli@gmail.com)
    • Sam Hou (NYU | hsienfeng.vvpatchouli@gmail.com)
    • Juliana Coelho (PR | NYU | juliana.vvpatchouli@gmail.com)
    • Angela Luo (Syracuse)
    • Inwoo Kim (NYU)
    • Prarthana Suri
    • Sarah Beaulieu (Fordham)
    • Amanda Song (NYU)
    • Marin Warner (UPenn)
    • Aditi Vrudhula (UPenn)
    • Kelly Ann Bunchuck
  • Create and maintain digital image files
  • Shoot interviews and weekly meetings
  • Publish work on company website and in the debut of the quarterly journal
  • Work as part of a team with designers, printers, copywriters, stylists, illustrators, account executives, web developers and marketing specialists
    • Justin Tomas de la Garza (Mercy College | justindlgza.vvpatchouli@gmail.com)
  • Writing reviews and working on projects
  • Collaborating with other environmental NGO professionals
  • Performing comparative analyses on chemical compositions of raw materials used in bag manufacturing process
  • Acquiring information and analyzing data
  • Creating blogs on latest environmental topics and interface with key departments to ensure the content captures Readers’ interest, while promoting the brand’s message
  • Streamlined career path towards research and product development
    • Nishal Dapki (NYU | nishal.vvpatchouli@gmail.com)
    • Chunqing Xu (NYU | chunqing.vvpatchouli@gmail.com)
    • Aleena Saeed (NYU | aleenasaeed.vvpatchouli.com)
    • Daavid Moseley (NYU | daavid.vvpatchouli.com)
    • Usaid Khan (NYU | usaid.vvpatchouli.com)
    • Hazel Donaldson (NYU)
    • Tiffany Bai (NYU)
    • Zhuoran Zhang (Columbia)
    • Haibei Yao (NYU)
    • Ummi Shaikh (NYU)
    • Nikita Krishna (NYU)
  • Think creatively to produce new ideas and concepts
  • Work as part of a team with copywriters, photographers, stylists, illustrators, other designers, and marketing specialists
  • Work with the design team
  • Develop our app
    • Wilfredo Cueto (NYU | wilfredo.vvpatchouli@gmail.com)
    • Joseph Kim (NYU | joseph.vvpatchouli@gmail.com)
    • Philip Jung (NYU | philip.vvpatchouli@gmail.com)
    • Yifan Xu (NYU | yifan.vvpatchouli@gmail.com)
    • Xiang Zheng (NYU | xiang.vvpatchouli@gmail.com)
    • Fei Lin (NYU)
    • Se Choong Kim (NYU)
    • Ciara McMullin (NYU)
    • Charles Zha (NYU)
    • Zhe Xu (NYU | zhe.vvpatchouli@gmail.com)
    • Ola Ekonomi (NYU | ola.vvpatchouli@gmail.com)
    • Eddie Peterson (Fordham University | eddie.vvpatchouli@gmail.com)
    • Farhad Ahmed (NYU | farhad.vvpatchouli@gmail.com)
    • Yifei Wang (NYU | yifeiw.vvpatchouli@gmail.com)
    • Abrar (Abe) Rais (NYU | aberais.vvpatchouli@gmail.com)
    • Hrishikesh Garai (NYU | hrishikesh.vvpatchouli@gmail.com)
  • Design/develop the first brand journal with Creative Director/Owner & Design Team
  • Come up with topic ideas, and conduct research for the content
  • Provide content to brand’s vision books
  • Interface with key departments to insure the content captures Readers’ interest, while promoting brand’s message
  • Promote company objectives with each article
    • Allison Theresa McFarlane (allison.vvpatchouli@gmail.com)
    • Alec Alaggio (Pratt Institute | alec.vvpatchouli@gmail.com)
    • Nick Garcia (NYU)
    • Alexandra Turner (NYU)
    • Chris Diaz
    • JP Tjelmeland
    • Allison McFarlane